• The Email from Heaven

    If someone were to ever follow Soft Side around for a week, they’d probably be surprised at how we spend our days.  Because contrary to what you might think, the bulk of our time is not spent at photo shoots with two-legged celebrities and adorable cats and dogs, but instead attached to a phone and

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  • A Softie Comes Home

    Friday, October 21, 2016 marked the second homecoming for U.S. Army Sgt. Matthew White.  The first was in 2010 when he returned from Afghanistan, wounded by an IED explosion and facing months, if not years, of surgeries and rehabilitation.  That horrific event set him on a journey that finally came full circle last Friday. On

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  • What We’re Up To This Fall

    When your entire organization consists of 3 people, it’s hard to be every place you want, but that’s about to change thanks to an amazing new group of volunteers.  We’re so thrilled to have their help, we’ve already committed to a number of festivals and events and hope by giving you fair notice, we’ll get

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  • Hello Cleveland

    It takes approximately 50 minutes to fly from Baltimore to Cleveland and, certainly, that tipped the scales when we set our eyes on a certain NFL player for the Browns.  Yes, he’s drop dead gorgeous with dimples and a smile that could light up Times Square, but what really made our hearts skip a beat

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  • A Young Model Stole His Heart

    You never know when Cupid is going to take aim and the Ravens #66, Ryan Jensen, learned that the hard way when he agreed to model at this year’s Pawject Runway.  It was billed as an easy, casual night – come hang out with your teammates, have a laugh, give a couple chin rubs to

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  • Story Time at the Shelter

    Anyone who’s ever read the book, Pretzel, from the Curious George series knows it’s filled with teachable moments.  However, you might be surprised to learn that a number of those moments are now taking place at an animal shelter in Baltimore.   It’s all part of the Maryland SPCA’s Summer Reading Program where local children bring

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  • The Real Thing

    Last fall, we traveled to a venue in New Jersey to photograph Brent Smith of Shinedown and a rescue pup for the Soft Side campaign.  We’d already heard the stories about how the band would sometimes contact a local shelter for “puppy therapy” while on tour so knew this would be a match made in

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  • What A Guy

    When a Mrs. Softie calls and says, “We’re doing a football and family day for hundreds of inner city kids and we’d like you to join us” it takes all of a nanosecond for us to say uh, YESSS.  Our goal from the beginning has been to reach kids and we’re well acquainted with the

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  • Prison Dogs

    Our instructions were clear. No cell phones, metal items, cash, or underwire bras. Notwithstanding that two of us were women and the third had a titanium leg, we were determined to abide by the rules to get into a place that most people want to get out of. So it was that, on a sweltering

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  • The Show Must Go On

    It was hazy, hot & humid and the air conditioner was broken. To make matters worse, Mittens, the star of the show — who was the ASPCA Cat of the Year in 2011 — could not appear, as she had previously suffered medical complications from the heat. The show must go on, however, and that’s

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