• PTSD Was No Match For A Pit Bull Smile

    As I sat and talked to Matthew White, time seemed to slow down. There’s a still confidence about this Veteran and leader – something that makes people feel safe. Yet, under this tattooed armor is a work in progress – wheels always turning, always looking for the next achievement. He’s calm, yet restless. Open, yet

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  • A Standing Ovation

    Though barely old enough to drive, he heeded the call of his country and served in the 82nd Airborne Division. They sent him to Afghanistan, where he lost his leg below the knee from an IED explosion. He was awarded a Purple Heart for his bravery and sacrifice. His fortitude was repeatedly tested during grueling

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  • One Big, Bad Pussycat

    Considering our name is Show Your Soft Side and everything we do is geared toward promoting kindness, it may seem a bit of a disconnect that we’d spend an evening sitting ringside and cheering while guys beat the crap out of each other. Then again, if you knew John Rallo, former MMA fighter, founder of

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  • The Face That Launched A Million Advocates

    She was burned, battered and overbred. Her ears had been brutally cropped and she suffered from puncture wounds throughout her body. She was found running down the street in South Central Los Angeles in 2007 with another dog who soon died of his injuries. She was safe at the shelter and her caretakers named her

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  • The Champions

    It’s easy to become demoralized in the world of animal rescue and cruelty prevention. There are so many occupational hazards that it often feels as though we’re simply putting our finger in a dike. Just as one animal is helped, another appears. The pace is punishing and often masks how much progress we are actually

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  • The Game Changer

    John Thompson was a late bloomer in showing his soft side. He never even had a dog until he brought Mr. PO home as a gift to his wife. Thompson has become the nation’s highest ranking law enforcement official fighting animal cruelty and is the first to admit that Mr. PO is the love of

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  • Damn, We’re Impressed

    In addition to stopping animal cruelty before it starts, Show Your Soft Side also strives to educate and motivate, but sometimes, we are the beneficiaries of our own goals. It’s good to leave Baltimore every so often because we learn and are inspired every time we travel. Last November we were invited to speak at

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  • How Much Is That Doggy In The Window?

    More puppies are sold in pet stores during the holiday season than any other time of year. Oftentimes these animals are born in large-scale commercial breeding operations known as puppy mills, where dogs are bred for profit at overcrowded and unsanitary facilities. They frequently suffer from infections and congenital problems and breeding females endure lifetimes

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  • From Russia With Love

    If there is such thing as a universal language, we’re fairly certain it contains the words “bark” and “meow.” How else do you explain someone in Moscow reaching out to an anti-animal abuse campaign based in Baltimore on behalf of a 10-year old mixed-breed pup looking for love? While there are hundreds, more like thousands,

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