• Winning

    No doubt, the ride home from Pittsburgh was a quiet one.  A hard fought battle, waged on Christmas Day, had come up short in the final seconds of the game. A mere four points had dashed Baltimore’s chance at a playoff berth and meant that within a week, the team that leads the NFL in

    Read More
  • A Softie Comes Home

    Friday, October 21, 2016 marked the second homecoming for U.S. Army Sgt. Matthew White.  The first was in 2010 when he returned from Afghanistan, wounded by an IED explosion and facing months, if not years, of surgeries and rehabilitation.  That horrific event set him on a journey that finally came full circle last Friday. On

    Read More
  • Hello Cleveland

    It takes approximately 50 minutes to fly from Baltimore to Cleveland and, certainly, that tipped the scales when we set our eyes on a certain NFL player for the Browns.  Yes, he’s drop dead gorgeous with dimples and a smile that could light up Times Square, but what really made our hearts skip a beat

    Read More
  • A Young Model Stole His Heart

    You never know when Cupid is going to take aim and the Ravens #66, Ryan Jensen, learned that the hard way when he agreed to model at this year’s Pawject Runway.  It was billed as an easy, casual night – come hang out with your teammates, have a laugh, give a couple chin rubs to

    Read More
  • The Real Thing

    Last fall, we traveled to a venue in New Jersey to photograph Brent Smith of Shinedown and a rescue pup for the Soft Side campaign.  We’d already heard the stories about how the band would sometimes contact a local shelter for “puppy therapy” while on tour so knew this would be a match made in

    Read More
  • What A Guy

    When a Mrs. Softie calls and says, “We’re doing a football and family day for hundreds of inner city kids and we’d like you to join us” it takes all of a nanosecond for us to say uh, YESSS.  Our goal from the beginning has been to reach kids and we’re well acquainted with the

    Read More
  • PTSD Was No Match For A Pit Bull Smile

    As I sat and talked to Matthew White, time seemed to slow down. There’s a still confidence about this Veteran and leader – something that makes people feel safe. Yet, under this tattooed armor is a work in progress – wheels always turning, always looking for the next achievement. He’s calm, yet restless. Open, yet

    Read More
  • A Standing Ovation

    Though barely old enough to drive, he heeded the call of his country and served in the 82nd Airborne Division. They sent him to Afghanistan, where he lost his leg below the knee from an IED explosion. He was awarded a Purple Heart for his bravery and sacrifice. His fortitude was repeatedly tested during grueling

    Read More
  • One Big, Bad Pussycat

    Considering our name is Show Your Soft Side and everything we do is geared toward promoting kindness, it may seem a bit of a disconnect that we’d spend an evening sitting ringside and cheering while guys beat the crap out of each other. Then again, if you knew John Rallo, former MMA fighter, founder of

    Read More
  • The Face That Launched A Million Advocates

    She was burned, battered and overbred. Her ears had been brutally cropped and she suffered from puncture wounds throughout her body. She was found running down the street in South Central Los Angeles in 2007 with another dog who soon died of his injuries. She was safe at the shelter and her caretakers named her

    Read More