Lane Johnson

Quarterbacks aren’t the only ones who look to Lane Johnson for protection.

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Photography by Leo Howard Lubow

AJ Cann and his kitten

Who knew a simple head bonk could make this Big Cat purr?

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Photography by Leo Howard Lubow

It's not just the rich and famous that rely on Kimo Silva for protection.

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Photography by Leo Howard Lubow

Sterling Davis is proof that you don’t lose cool points for compassion.

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Photography by Leo Howard Lubow

Only a punk would hurt a cat or dog.

Show Your Soft Side is a public service campaign that was created to change the mindset of young people who all-too-often view the maiming and torturing of defenseless cats and dogs as a sign of “toughness” or “manhood.” The campaign’s message that compassion towards animals is a sign of strength, not weakness, is one that, overnight, struck a nerve with old and young alike. Today, Show Your Soft Side, Inc. uses its reach and resources to build a better world for animals and, in doing so, build better adults. Learn More

Join #TeamSoftSide

Our Softies from the fields of professional sports and entertainment are on the front line of our mission to end animal abuse, but accomplishing that mission will require a literal army.  We’d like to add you to our ranks.  As a #TeamSoftSide member you’ll become more informed and empowered to help the animals in your own community.  Along with quarterly newsletters, you’ll have the chance to take part in virtual events that benefit your local rescues and shelters, earn Soft Side gear and be the first to welcome new Softies on board. To join the team and become a champion for animals, click here.

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