Show Your Soft Side is a public service campaign that was created to change the mindset of young people who all-too-often view the maiming and torturing of defenseless cats and dogs as a sign of “toughness” or “manhood.” The campaign’s message that compassion towards animals is a sign of strength, not weakness, is one that, overnight, struck a nerve with old and young alike. Today, Show Your Soft Side, Inc. uses its reach and resources to build a better world for animals and, in doing so, build better adults. Learn More

Join #TeamSoftSide

Our Softies from the fields of professional sports and entertainment are on the front line of our mission to end animal abuse, but accomplishing that mission will require a literal army. We’d like to add you to our ranks. As a #TeamSoftSide member, you’ll become more informed and empowered to help the animals in your own community. Along with quarterly newsletters, you’ll have the chance to take part in virtual events that benefit your local rescues and shelters, earn Soft Side gear, and be the first to welcome new Softies on board. To join the team and become a champion for animals, click here.