John Rallo and his cat Doobie To his opponents, John Rallo is a fighting machine. To Doobie, he's a pussycat. Donate Now

Photography by Leo Howard Lubow

Ryan Anderson and his 2 dogs

Two-man coverage has never been a problem for Ryan Anderson.

Donate Now

Photography by Leo Howard Lubow

There’s no debating Chris Hughes’ strength. Just look at the number of abused and discarded dogs he’s lifted from despair.

Donate Now

Photography by Leo Howard Lubow

Surely you didn’t think Alex Anzalone just used those big paws for crushing running backs?

Donate Now

Photography by Leo Howard Lubow

Only a punk would hurt a cat or dog.

Show Your Soft Side is a public service campaign that was created to change the mindset of young people who all-too-often view the maiming and torturing of defenseless cats and dogs as a sign of “toughness” or “manhood.” The campaign’s message that compassion towards animals is a sign of strength, not weakness, is one that, overnight, struck a nerve with old and young alike. Today, Show Your Soft Side, Inc. uses its reach and resources to build a better world for animals and, in doing so, build better adults. Learn More

Join #TeamSoftSide

Our Softies from the fields of professional sports and entertainment are on the front line of our mission to end animal abuse, but accomplishing that mission will require a literal army.  We’d like to add you to our ranks.  As a #TeamSoftSide member you’ll become more informed and empowered to help the animals in your own community.  Along with quarterly newsletters, you’ll have the chance to take part in virtual events that benefit your local rescues and shelters, earn Soft Side gear and be the first to welcome new Softies on board. To join the team and become a champion for animals, click here.

Featured Products