Blog - Show Your Soft Side

The Job I Hate To Love

It’s ironic to think that after all the years I spent chasing awards and money in the advertising business, I finally found happiness working for free. Not long after we launched the Show Your Soft Side campaign in 2011, I soon realized that my paying …

Never Has Being Wrong Been So Right

Over the course of the past two years, our Street Kitty Medical Fund has seen so much action that it now requires four people to run it. Three of those people are not only experienced, but fluent in pretty much any disease, condition or illness t …

When Weruva’s Three Amigos Came To Town

When you live in a city with 86,000 abandoned, dumped and feral cats trying to survive on the streets and only a handful of volunteers and organizations willing to care for them, you jump when you get a call from Chris Hughes at Weruva. To give you so …

Beaker Found His Calling

This is my dog, Beaker. My name is Lori and I am one of the founding members of Show Your Soft Side. I actually have several dogs, but this is a story about one in particular. One with a special mission. You see, I recently learned I have cancer. I got …

When You Can’t Look Away

Thomas had the kind of face that makes you want to avert your eyes and look away. In fact, that’s exactly what countless people had been doing for the better part of the past six years. However, on one fateful day in early March, the stars …

Saving Lily

We’ve shared several remarkable rescue stories over the years — from Baltimore to Kuwait — but none as harrowing as Lily’s, whose life was spared at an open-air market in China. Lily’s gripping rescue is in a category all its own and one that thankf …

2020 Saved The Worst For Last

Like most Soft Side stories, this one started with a post. “Anybody in Essex available to help me with a cat rescue?” It was a post from Dawn Marie who, if you follow us regularly, you’ll know is one of a small army of Baltimore Kitty Angels who will m …

In Search of a Miracle

All adoptions are wonderful, but we have always had a soft spot for senior adoptions. Yes, puppies and kittens can be irresistible, but adult animals are better suited to our lifestyles, as they are calm, well-mannered, and less destructive. Seniors, …

Spread the Love Y’All

Given that more than 130 cars came through our most recent PetAid event, it’s not surprising that I don’t remember meeting Emily. That day was a blur of masked faces belonging to pet parents who were having difficulty making ends meet and caretakers w …

Having Friends In High Kitty Places

It was supposed to be a routine dental. Bugsy had one suspect tooth, but more importantly, keeping on top of mouth and gum care is essential for a former street cat who’s FIV+. It had been three years since his last one so we quickly scheduled a date a …