Campaign Archives - Show Your Soft Side

Wiggly Butts Came Out In Force

Last month, the third annual Pawject Runway took Baltimore by storm. Thirty two and a half (which includes Torrey Smith’s son, TJ) Softies, walked the runway with homeless animals from BARCS netting over $125,000 for the shelter. The night was filled w …

Fighting the Good Fight

It is the ultimate goal of the Show Your Soft Side campaign to stop animal cruelty before it starts. It is an ambitious goal born of outrage. Outrage that human beings could soak a dog in accelerant and set her on fire. That dog was named Phoenix, and …

Living What They Preach

“Only a punk would hurt a cat or dog,” is not the only message SYSS so adamantly spreads. “Adopt, don’t shop,” is another that has a special place in the hearts of each member of the team. Approximately 7.6 million cats and dogs enter animal shelters e …