• What A Guy

    When a Mrs. Softie calls and says, “We’re doing a football and family day for hundreds of inner city kids and we’d like you to join us” it takes all of a nanosecond for us to say uh, YESSS.  Our goal from the beginning has been to reach kids and we’re well acquainted with the

    Read More
  • PTSD Was No Match For A Pit Bull Smile

    As I sat and talked to Matthew White, time seemed to slow down. There’s a still confidence about this Veteran and leader – something that makes people feel safe. Yet, under this tattooed armor is a work in progress – wheels always turning, always looking for the next achievement. He’s calm, yet restless. Open, yet

    Read More
  • A Standing Ovation

    Though barely old enough to drive, he heeded the call of his country and served in the 82nd Airborne Division. They sent him to Afghanistan, where he lost his leg below the knee from an IED explosion. He was awarded a Purple Heart for his bravery and sacrifice. His fortitude was repeatedly tested during grueling

    Read More
  • One Big, Bad Pussycat

    Considering our name is Show Your Soft Side and everything we do is geared toward promoting kindness, it may seem a bit of a disconnect that we’d spend an evening sitting ringside and cheering while guys beat the crap out of each other. Then again, if you knew John Rallo, former MMA fighter, founder of

    Read More
  • The Face That Launched A Million Advocates

    She was burned, battered and overbred. Her ears had been brutally cropped and she suffered from puncture wounds throughout her body. She was found running down the street in South Central Los Angeles in 2007 with another dog who soon died of his injuries. She was safe at the shelter and her caretakers named her

    Read More
  • Riding Shotgun With Officer Softie

    I arrived at the Central District Police Station looking out of place (think: geeky grandma-chic). I stood in line to sign my life away, and it came up that I was the “cat lady” who would be riding along with Officer Jon Boyer.  I laughed, because let’s face it…that’s basically true. Upon hearing that, Officer

    Read More