You may be surprised to learn how many programs have grown out of a simple ad campaign.

In addition to providing teachers with materials to encourage compassion among kids, we’ve also developed partnerships to support law enforcement’s efforts to fight animal cruelty and provide a helping hand to homeless animals in Baltimore and beyond. Together, with our Softies and partners, we are determined to use our platform and reach to improve the lives of animals everywhere.

Street Kitty Medical Fund

Any kitty caretaker will tell you, it’s tough enough to raise money to help feed Baltimore’s street colonies, let alone find funding to address their medical and dental care. Currently that job falls on a handful of angels who are already stretched to the max donating their time and money to provide basic care for kitties that have been dumped by their families or born into a life on the streets. To address this need, Show Your Soft Side is setting aside $100,000 annually to provide medical assistance for feral, stray and community cats.

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The Phoenix Fund

Named in honor of the dog whose story of abuse inspired the creation of the Show Your Soft Side campaign, The Phoenix Fund was created to support the medical needs of Maryland’s abused and neglected dogs. While shelters often fundraise to provide immed …

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Bringing Soft Side to Every Classroom

If you’re a teacher or work with kids in any capacity, we will gladly send you Soft Side materials free-of-charge. Our Softies are the kind of role models that are desperately needed these days and we believe that by sharing their stories, we not only create a better world for animals, but also build better adults.

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Soft Side’s Anti-Cruelty Reward Fund

Show Your Soft Side has created a Reward Fund that pays up to $5,000 for information leading to the arrest and/or charging of a person(s) with animal cruelty in Baltimore City, Baltimore County, Annapolis, Anne Arundel County, Carroll County, Harford C …

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Little Man Fund

Twelve years ago an emaciated, banged up kitty showed up at our door and changed our lives forever. His big personality led us to name him Little Man and the relationship he formed with my husband was the inspiration for Show Your Soft Side.

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The Love Leads Project

We’re proud to partner with the Baltimore County State’s Attorney’s Office, Pet+ER and Movement by providing first responders with sturdy, hand-crafted slip leashes to humanely respond to animal encounters. Love Leads are life-saving tools that have helped reunite countless lost pets with their families across the United States.

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Although we originally launched Pet Aid in response to the economic hardships brought on by COVID-19, we soon realized the need was ongoing. This past year, in partnership with Weruva and HSUS/Chewy, we distributed over 58,000 lbs of dog and cat food t …

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Peninsula Colony Cats

Peninsula Colony Cats (Project) is a Fiscal Sponsorship Project of SYSS.  We have determined that sponsoring the Project and providing the access and benefits of our nonprofit status is consistent with and forwards our own mission, principles, and work …

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