You may be surprised to learn how many programs have grown out of a simple ad campaign.
In addition to providing teachers with materials to encourage compassion among kids, we’ve also developed partnerships to support law enforcement’s efforts to fight animal cruelty and provide a helping hand to homeless animals in Baltimore and beyond. Together, with our Softies and partners, we are determined to use our platform and reach to improve the lives of animals everywhere.
Any kitty caretaker will tell you, it’s tough enough to raise money to help feed Baltimore’s street colonies, let alone find funding to address their medical and dental care. Currently that job falls on a handful of angels who are already stretched to the max donating their time and money to provide basic care for kitties that have been dumped by their families or born into a life on the streets. To address this need, Show Your Soft Side is setting aside $10,000 annually to provide medical assistance for feral, stray and community cats.
If you’re a teacher or work with kids in any capacity, we will gladly send you Soft Side materials free-of-charge. Our Softies are the kind of role models that are desperately needed these days and we believe that by sharing their stories, we not only create a better world for animals, but also build better adults.
Twelve years ago an emaciated, banged up kitty showed up at our door and changed our lives forever. His big personality led us to name him Little Man and the relationship he formed with my husband was the inspiration for Show Your Soft Side.
We’re proud to partner with the Baltimore County State’s Attorney’s Office, Pet+ER and Earthtreks on providing first responders with the tools necessary for humanely dealing with situations involving animals. Each of The Love Leads slip leashes are made by hand and given to local police departments and other first responders in conjunction with training on how to recognize and successfully charge animal abuse and neglect.