Programs

You may be surprised to learn how many programs have grown out of a simple ad campaign.

In addition to providing teachers with materials to encourage compassion among kids, we’ve also developed partnerships to support law enforcement’s efforts to fight animal cruelty and provide a helping hand to homeless animals in Baltimore and beyond. Together, with our Softies and partners, we are determined to use our platform and reach to improve the lives of animals everywhere.

Medical Assistance For Baltimore’s Street Kitties

Any kitty caretaker will tell you, it’s tough enough to raise money to help feed Baltimore’s street colonies, let alone find funding to address their medical and dental care. Currently that job falls on a handful of angels who are already stretched to the max donating their time and money to provide basic care for kitties that have been dumped by their families or born into a life on the streets. To address this need, Show Your Soft Side is setting aside $10,000 annually to provide medical assistance for feral, stray and community cats.

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Bringing Soft Side to Every Classroom

Picture of young girl holding a Softies poster

If you’re a teacher or work with kids in any capacity, we will gladly send you Soft Side materials free-of-charge. Our Softies are the kind of role models that are desperately needed these days and we believe that by sharing their stories, we not only create a better world for animals, but also build better adults.

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Prison Cat Program

Maryland Correctional Institution for Women in Jessup, Maryland is one of a few correctional institutions nationwide that sponsors a foster care program for older and less adoptable shelter cats. Our program provides critical veterinary care to these deserving cats who are changing the world for the better.

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Little Man Fund

Twelve years ago an emaciated, banged up kitty showed up at our door and changed our lives forever. His big personality led us to name him Little Man and the relationship he formed with my husband was the inspiration for Show Your Soft Side.

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The Love Leads Project

The Love Leads Project logo

We’re proud to partner with the Baltimore County State’s Attorney’s Office, Pet+ER and Earthtreks by providing first responders with sturdy, hand-crafted slip leashes to humanely respond to animal encounters. Love Leads are life-saving tools that have helped reunite countless lost pets with their families across the United States.

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